Of course, I’m quite honored that Simone, the Owner of Sigma Beauty, agreed to be interviewed!
I am not a Sigma Affiliate, just a big fan of her Sigma Beauty brand and her philosophy of life. For example, here is one of her tweets, that I retweeted: “It is all about the attitude you have towards everything in life. Give it a positive spin and you will be annoyingly happy! Like me!”
When I think of Simone’s Company, Sigma Beauty, I equate it with products that are handmade for the professionals and beauty lovers alike. Each brush has been tested not only for performance, and resistance, but also durability. Sigma Beauty products must meet Simone’s high quality standards.
Let’s meet Simone, also known as: Doctor, Professor, Company Owner, Beauty Guru, and the woman who has a little mission of “Keeping the world beautiful.”
Suffice to say, Simone is no “ordinary” beauty website owner! Simone is originally from Brazil. She has a DVM (Doctor of Veterinary Medicine) and a Master’s in Pathology AND a PhD (Doctor of Philosophy) in Infectious Diseases from the University of Minnesota.
Simone came to the US in 1999, where she did her PhD from 1999 to 2004. Simone has been a Professor at the College of Veterinary Medicine at the University if Minnesota since 2005.
Simone’s husband, Rene, has credentials that are not too “shabby” either. Rene is a civil engineer with two MBAs, one completed in the United States, and one in Spain, where they lived for one year. Rene is the one with extensive knowledge in brush making and business management. He is the CEO/CFO of Sigma Beauty.
Simone is in charge of product development and marketing. She develops products that she loves, and they go to market after she has extensively tested them. She makes absolutely sure that Sigma Beauty products have the highest quality, at affordable prices. Simone only markets products that she herself would be interested in buying. She works hard to make sure that not only is she satisfied with the products, but also that her customers are 100% satisfied with their purchase.
Does Simone have “free time” in her day? Yes, apparently so. Simone did not leave her academic career behind completely. She still consults for the University if Minnesota, and she still co-advises two PhD students, who will graduate in 2013.
Simone writes that Sigma Beauty is a major company now and needs her full time attention. Well, I agree! I just want to know the secret to how she jam-packs everything into 24 hours?! I did ask Simone that question, by the way, and her answer is….coming up later in the post! Keep reading.
As is my policy at Moxie Reviews, I do not review any products from a company that does animal testing. Simone/Sigma Beauty is currently in the process of obtaining the cruelty free logo from PETA, and, “just the forms need to be filled out.” Simone has talked with PETA to define if Sigma Beauty could be classified and listed as cruelty free, and they agreed that it could. It is now, “just a matter of time before Sigma Beauty has the cruelty free logo on their site.”
More Big News!! Remember, you read it here first at Moxie Reviews: Simone reports that Sigma Beauty will be launching a Vegan Line this year! I’d like to put this request in writing: People should please queue up in back of me to get their hands on those products!
Deciding what questions to ask Simone was difficult. Simone is a busy lady, and I am not Oprah, so I hope that I’ve hit on the questions that most people would like to ask.
1. For the few people that have not yet purchased a Cleansing & Polishing Tool, what would you tell them is the reason that they should invest in one?
The cleansing tool is an affordable and versatile way to cleanse, polish, and exfoliate your skin (face and body). Expect at least 4 new attachments to be released soon, including one for extra-sensitive skin.
2. I like the color pink for the Tool. I would imagine that it must be difficult to decide on a color for a product. Would you please explain how you “brainstormed,” and then ultimately made that final decision?
For the longest time I wanted to launch a ‘Think Pink’ collection. This collection will feature beauty tools and the Cleansing and Polishing Tool is the first of many tools that will be coming up.
3. The Tool does not have a built-in timer. Why did you decide it was not needed?
That would actually be an interesting feature to include. However, as long as you go over each skin section ONCE each time you use the tool, there is no need for a timer. You will be within the safety zone.
4. When will replacement heads for the Cleansing & Polishing Tool be available?
Within 60 days. You can expect the traditional replacements that already come with the tool as well as some new ones.
5. May I assume that your friends had the pleasure of testing the Cleansing & Polishing Tool before the final design went into production?
I always test all products myself prior to final production and launch. I trust my instincts and prefer not to disclose much details about the products I am working on. The Sigma girls are used to my secrecy Once the first prototype is ready I request feedback for improvement within Sigma.
6. How often do people recognize you “on the street” and stop to ask you questions about Sigma Beauty?
Never happened. I am mostly known among those engaged in the online beauty community.
7. Knowing your love for animals, did you have pets when you were a child? Do you and Rene have any pets now?
I have always had miniature pinschers growing up. I’ve had 4, one after the other. First one I got when I was 5 years old. We currently don’t have pets because we travel frequently.
8. What is the secret to how you mange to jam-pack everything into 24 hours? How many hours of sleep do you typically get or need?
I get between 5-6 hours of sleep. “Certainly not enough. I wish I could relax a little more but I just care too much.”
Thank you so much for this wonderful opportunity, Simone!!!
You are very welcome!
Now that you know about Simone and Sigma Beauty, I’d like to write about the New Cleansing & Polishing Tool. I purchased this through Sigma Beauty’s Website, http://www.sigmabeauty.com, for $39.00 plus $8.60 for USPS Priority Shipping. Once you are at the Website, you will see that there is a huge image of the Cleansing and Polishing Tool, and it’s also listed under New Products. The Website also has a video of the Tool.
Long before its official launch on Tuesday, May 31st, Simone, the owner of Sigma Beauty, had been showing off the Cleansing and Polishing Tool. In fact, she not only described it on Twitter, but she also taunted us with pictures. To reiterate, I am not a Sigma Affiliate, so I obsessively watched for tweets to announce the official launch. Then, I bought the Tool, and excitedly twittered that had done so!
What does the Cleansing & Polishing Tool do? For Moxie, it did exactly as advertised, “SAY GOODBYE TO DULL AND UNEVEN SKIN! Now your skin can be perfectly smooth and flawless before and after your makeup application.”
I love that you can use any non-abrasive cleanser, and, with the exception of adding 2 AA batteries, everything you need is contained within the travel-ready kit.
Here is a photo of my 11 year old son, who demonstrates how easy it is to use the Cleansing & Polishing Tool. Open the battery compartment, put two AA batteries in, (not included), put the cover back on, and make sure you have the correct brush head attached.
To “cleanse” you simply add a small amount of your chosen facial cleanser directly onto the brush head. The soft brush head is the only one that is to be used for cleansing. The soft brush head is also for daily “polishing” for those with sensitive skin. This is quick process that is intended to lightly remove dead skin cells prior to makeup application. The entire exfoliation process should be under 60 seconds.
The medium or firm brush heads are for once a week exfoliation of dead skin cells. By doing this exfoliation, you expose a fresh, healthy layer of skin. This process should be completed in less than one minute
soft brush head: all pink in color, is for cleansing the face, and for those with sensitive skin to use to “polish” or exfoliate
medium brush head: white and pink in color, may be used once a week to exfoliate dead skin cells and expose a healthy layer of skin
firm brush head: all white in color, is to be used only once a week to exfoliate dead skin cells and expose a fresh healthy layer of skin.
How effective was the Tool to cleanse my face? Very!
It is advised that you remove “excess” makeup prior to cleansing, with facial wipes that contain makeup remover. However, I wanted to test out the Cleansing and Polishing Tool, so I did not do that. Remember, I was testing! Despite not removing my makeup prior to cleansing, I still believe that the Cleansing & Polishing Tool did a terrific job removing all my makeup residue. Also, what a bonus that the whole process was completed in under one minute!
For the record, while I have now been using it on a daily basis, I have followed the directions and removed my makeup before cleansing.
How effective was the Cleansing & Polishing Tool at exfoliation/polishing? Extremely!
I not only could feel that my skin felt smoother, but I also noticed that the polishing process did help my moisturizer to absorb better/faster. In addition, since my skin was so smooth, and my moisturizer was so completely absorbed into my skin, I then had the perfect base to apply makeup products.
Moxie highly recommends Sigma’s reasonably priced, and very effective, Cleansing & Polishing Tool.
Disclosure: I have nothing to disclose. All the links I have provided simply bring you to the site/item. I do not benefit from any purchase that you may make from Sigma Beauty.
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Content copyright 2011. Moxie. All rights reserved.