100 Percent Pure Mascara

Did you know that the Natural, Fruit Pigmented Mascaras from 100 Percent Pure (100% Pure) are the first and only cosmetics colored from antioxidant rich fruit and vegetable pigments? Other color cosmetics are colored with either synthetic dyes or minerals. A synthetic dye is when you see a product’s ingredient label and it has such items as: Blue #4, Red #40, Yellow #6, etc. 100 Percent Pure has patents pending on their “Beauty Breakthrough.”

100 Percent Pure (100% Pure) sells four Ultra Lengthening Fruit Pigmented Mascaras:

Blackberry, Blueberry, Black Tea and Dark Chocolate

100% Pure generously sent Blueberry and Blackberry for review.

100 percent pure logo

Connect with 100% Pure:

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100% Pure is:

100% Vegetarian

No synthetic chemicals

No artificial fragrances

No chemical preservatives

No petrochemicals

Of course, the company/products are being reviewed because they are Cruelty-Free!

The mascara is gentle enough to be worn by everyone; that includes those who have sensitive eyes, or wear contacts.

Ingredients: Organic Green Tea, Vitamin E (a-tocopherol), Honey Beeswax, Contains All or some of the following Pigments: Blackberry, Blueberry, Black Tea, Grape Skin, Pomegranate, Acai Berry, Boysenberry, Blackcurrant and Raspberry, Oat Protein, Wheat Protein, Provitamin B5, Seaweed Powder, Coconut Stearic acid, Mica (for shimmer in the Blackberry and Blueberry), Cocoa Butter, Pearl Powder, Rice Powder, Cacao Powder and Powdered Coffee Beans, Lavender Honey, Extracts of Oregano, Thyme, Rosemary, Lavender and Goldenseal

100% natural mascara lengthens, separates, thickens and glosses lashes with fruit pigments and Black tea pigments. Lash conditioning ProVitamin B5, Vitamin E, Oat and Wheat protein conditions for healthier lashes.

Each Mascara: Net wt. 0.176 oz / 5 g

Price: US $29.00

My thoughts? Were the mascaras water and smudge resistant, as advertised? Yes!


I really liked both colors, and the mascara lengthens my lashes. I layered on the mascara, and it never once clumped.

The mascara contains lash conditioning provitamins B5, vitamin E, oat and wheat protein. My lashes felt soft, and looked glossy.

Disclosure: Products sent for review. I am also an Affiliate because I love the products. If you do not wish to purchase through my one affiliate link, simply purchase on your own.

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Moxie Reviews™ 2012. Content copyright.  Unauthorized use and/or duplication of this material without express and written permission from this blog’s author/owner, Moxie, is strictly prohibited.

Moxie is the Editor-in-Chief at Moxie Reviews, a cruelty free only blog.
She reviews the best in hair, makeup, beauty, and sometimes pet products.

She is a proud Mom of children and dogs.

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  1. They look delicious, i always try to support brands like the natural collection who dont use fragrances and such but 100 ./. natural mascara??? gimme!!!
    Lovely little review .
    Happy writing

  2. Thanks for the review! I ran out of my Dr. hauschka Mascara and had been debating about buying this one. I think now I’ll finally give it a try! Did you find that blackberry on its own was too light?

    • Depending on your eyelash color…but I have dark lashes and I thought that the mascara gave a very nice color to my lashes. Please let me know if I didn’t answer your question enough! xo

  3. I bought the mascara! Thanks to your review 🙂 I ran out of my favorite Dr. Hauschka regular mascara (the volume one is so clumping!) and decided to finally give this one a try. I found the formula a bit dry though. Have you had that experience? was wondering if I might’ve gotten a dud…
    I adore the smell and the fact that it’s natural plus it didn’t cause any clumping, but it didn’t apply that evenly because of the dryness 🙁 a shame…

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