It Cosmetics No-Tug Dual Eyeshadow Brush

Did you know that I love makeup brushes? It Cosmetics must have known, and that’s why they sent the following brush to me for review:

Connect with It Cosmetics



This is It Cosmetics’ No-Tug Heavenly Luxe Dual Eyeshadow Brush. It Cosmetics has designed this cruelty-free crease and smudge liner brush so you can have a “flawless, airbrushed” application every time.

Why is “no-tug” important?

You are not supposed to be tugging and/or tugging on your very delicate eyelids while you’re applying eyeshadow. It can promote collagen-breakdown, which eventually may lead to sagging of your skin. Even if you don’t feel you have to worry about that, it’s your eye, so you should be gentle!

Since you’re not able to pick it up and feel it, I’ll describe it for you. The brush “hairs” are very luxurious, very soft. The handle is rubberized, which makes it easy to grip and apply eyeshadow.

I enlarged the two ends of the brushes so you could get a better look at them. Click on each picture to enlarge more.


To use, It Comsetics suggests:

Swirl the brush into your pressed or loose eyeshadow and softly apply in sweeping motions over your lid

Use the large, flat-side for all over shadow and eye lid application

Use the “no-tug” crease brush by turning the large end sideways, using back-and-forth windshield-wiper like motions

Use the smaller smudge brush end below your lower lash line for a thick or think airbrushed liner effect

It Cosmetics’ No-Tug Heavenly Luxe Dual Eyeshadow Brush is high-quality, and most certainly a luxe multi-tasker. I recommend!

Cost is US $24.00

Availabilty:  QVC and QVC   It Cosmetics  and The Shopping Channel  

Disclosure: The brush was provided for review. All links are for your convenience only!

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Moxie Reviews™ 2012. Content copyright.  Unauthorized use and/or duplication of this material without express and written permission from this blog’s author/owner, Moxie, is strictly prohibited.

Moxie is the Editor-in-Chief at Moxie Reviews, a cruelty free only blog.
She reviews the best in hair, makeup, beauty, and sometimes pet products.

She is a proud Mom of children and dogs.

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  1. loved the review and that brush looks awesome! and i know, my dear, you know your brushes!! lol i am sure that is why IT Cosmetics sent you that brush to review. i will be purchasing that brush at some point this month!! thanks for another informative review!!

    • Hi! 🙂 Yes, you can just imagine how happy I was to see that new brush! LOL! x Thank you for visiting and leaving a comment for me, Edie. Really appreciate it! x

  2. Wow, thanks for showcasing this! I love the rubber handle, how genius!!!
    AskHeatherG recently posted..How To Lose 10 Pounds in 10 DaysMy Profile

  3. Bubba Cat would love that brush too! He loves to have his face tickled by makeup brushes.
    RumpyDog! recently posted..Can Animals Predict the Weather?My Profile

  4. Vonnie (socialitedreams) says:

    oh la la! sounds like a very nice luxurious brush
    Vonnie (socialitedreams) recently posted..312 Chicago – Foodie Socialite AdventureMy Profile

  5. The brush looks great. I will show this to my girl and she will love it for sure.
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  6. passport status says:

    I agreed with Shane. Thank You!
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