100 Percent Pure Cosmetics (100% Pure) very kindly sent their Liquid Eyeliner, in Blackberry, for me to test.
100 Percent Pure Cosmetics (100% Pure) natural, fruit pigmented cosmetics are the first and only cosmetics colored from antioxidant rich fruit and vegetable pigments. Other color cosmetics are colored with either synthetic dyes or minerals. A synthetic dye is when you see a product’s ingredient label and it has such items as: Blue #4, Red #40, Yellow #6, etc. 100% Pure has patents pending on their “Beauty Breakthrough.”
Connect with 100% Pure:
Ingredients: Organic Green Tea1, Vitamin E (a-tocopherol), Contains All or some of the following Pigments: Organic Blackberry2, Organic Blueberry2, Organic Black Tea1, Grape Skin, Organic Pomegranate2, Acai Berry, Boysenberry, Blackcurrant and Organic Raspberry2, Organic Honey Beeswax3, Seaweed Powder, Coconut Stearic Acid, Organic Cocoa Butter1, Extracts of Chamomile, Calendula and Jasmine, Organic Rice Starch3, Organic Cacao Powder3, Powdered Organic Coffee Beans4, Organic Lavender Honey3, Extracts of Organic Oregano3, Organic Thyme3, Organic Rosemary3, Organic Lavender3 and Organic Goldenseal5, May contain Mica (natural shimmery mineral)
1 certified organic by Oregon Tilth Certified Organic
2 certified organic by Organic Certifiers
3 certified organic by QAI
4 certified organic by Hawaii Organic Farmers Association
5 certified organic by Maryland Department of Agriculture
Here are my thoughts:
I loved the applicator because it was very long and made it easy to line my eyes.
The eyeliner not only smells nice (just like berries!) it did not smudge/budge/run.
The formula is non-sticky.
The only aspect of the liner that I found difficult was that after several uses, it is creamy and does get thicker. That made it more difficult to create a smooth line. However, given the list that follows, I find that to be a very small issue.
The 100% Pure Liquid Eyeliner is:
100% Vegetarian
Gluten free
No synthetic chemicals
No artificial fragrances
No chemical preservatives
No petrochemicals
Of course, the company/products are being reviewed because they are 100% cruelty free!
Here’s something else to know about 100% Pure: their products have no chemical preservatives. Instead, they use a 100% natural preservative system, with natural ingredients, and a high concentration of vitamins and antioxidants to naturally preserve their products.
Creamy Liquid Eyeliner: Net wt. 0.24 oz / 7 g
Price: US $16.00
Colors: Blackberry, Black Tea
Disclosure: Product sent for review. I am also an Affiliate because I love the products. If you don’t wish to purchase through my one affiliate link, put the web address in your browser, and purchase on your own.
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Moxie Reviews™ 2012. Content copyright. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author/owner, Moxie, is strictly prohibited.
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Thanks for the review! I like that brand, just made a review of their mascara too.
G. recently posted..Essie To Buy Or Not To Buy
Hi, as I wrote in a comment on your blog, 100% Pure is my favorite mascara!! x
An eyeliner that smells like berries? Kinda cool! I wish I could get the hang of actually applying these types of eyeliners as they always seem to look so good on others. I’m just not good at at!
Tina B recently posted..Review: Avon Foot Works Lavender or “What to Do When You Feel Sick”
Tina, it took me a long time to learn to correctly apply eyeliner!! xx
I just bought two products from 100% pure and I LOVE them! I’m new to “vegan blogging” so I’m going to review these products on my tumblr that I just set up. The ones I got were shimmery gel chocolate eyeliner and the organic coffee bean caffenine eye creme! Thanks for your review! Love 100% Pure!
Hi, Melanie. I’m sure you’ll love the eyeliner. I haven’t tried the organic coffee bean eye cream; when I tried to order, it was out of stock!
I will have to try again! x
I have been using 100% for several months now. I can recommend the Strawberry blush which I also use for a lip tint and the brunette eyebrow compact. The color is a little light but if you wet the brush it will come out darker. I plan to order more of their products.
Oh, thank you so much for leaving a comment for me. I love 100% products, but I have not tried everything–yet!
It’s so good when people let me know about their experiences! I really appreciate you taking the time to leave the feedback. xo
I bought 100% Pure bronzer a few months ago, when my order came, it was too light that I ended up using as my pressed powder.It has become my go-to powder since then. I have tried also their cucumber eye cream gel, it’s gentle and moisturizing but I didn’t like the “synthetic”- like fragrance. I wanna try this mascara after reading your review.
I actually have read and commented on your post about the cucumber eye cream gel. I’ll have to try the bronzer. Thank you for visiting my blog! xo
Looking for a liquid eyeliner and this does sound good, besides that the formula thickens.
Please let me know how you like it if you purchase. Thank you!