100 Percent Pure Cosmetics Liquid Eyeliner

100 percent pure cosmetics

100 Percent Pure Cosmetics (100% Pure) very kindly sent their Liquid Eyeliner, in Blackberry, for me to test. 

100 Percent Pure Cosmetics (100% Pure) natural, fruit pigmented cosmetics are the first and only cosmetics colored from antioxidant rich fruit and vegetable pigments. Other color cosmetics are colored with either synthetic dyes or minerals. A synthetic dye is when you see a product’s ingredient label and it has such items as: Blue #4, Red #40, Yellow #6, etc. 100% Pure has patents pending on their “Beauty Breakthrough.”

Here are my thoughts on the 100 percent pure cosmetics liquid eyeliner

I loved the applicator because it was very long and made it easy to line my eyes.

The eyeliner not only smells nice (just like berries!) it did not smudge/budge/run.

The formula is non-sticky.

The only aspect of the liner that I found difficult was that after several uses, it is creamy and does get thicker. That made it more difficult to create a smooth line. However, given the list that follows, I find that to be a very small issue.

The 100% Pure Liquid Eyeliner is:

100% Vegetarian

Gluten free

No synthetic chemicals

No artificial fragrances

No chemical preservatives  

No petrochemicals

Of course, the company/products are being reviewed because they are 100% cruelty free! 

Here’s something else to know about 100% Pure: their products have no chemical preservatives. Instead, they use a 100% natural preservative system, with natural ingredients, and a high concentration of vitamins and antioxidants to naturally preserve their products.

Creamy Liquid Eyeliner: Net wt. 0.24 oz / 7 g
Price: US $16.00

Colors: Blackberry, Black Tea

Disclosure: Product sent for review. I am also an Affiliate because I love the products. If you don’t wish to purchase through my one affiliate link, put the web address in your browser, and purchase on your own.

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Moxie Reviews™ 2012. Content copyright.  Unauthorized use and/or duplication of this material without express and written permission from this blog’s author/owner, Moxie, is strictly prohibited.

Moxie is the Editor-in-Chief at Moxie Reviews, a cruelty free only blog.
She reviews the best in hair, makeup, beauty, and sometimes pet products.

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  1. Thanks for the review! I like that brand, just made a review of their mascara too.
    G. recently posted..Essie To Buy Or Not To BuyMy Profile

  2. An eyeliner that smells like berries? Kinda cool! I wish I could get the hang of actually applying these types of eyeliners as they always seem to look so good on others. I’m just not good at at!
    Tina B recently posted..Review: Avon Foot Works Lavender or “What to Do When You Feel Sick”My Profile

  3. I just bought two products from 100% pure and I LOVE them! I’m new to “vegan blogging” so I’m going to review these products on my tumblr that I just set up. The ones I got were shimmery gel chocolate eyeliner and the organic coffee bean caffenine eye creme! Thanks for your review! Love 100% Pure!

    • Hi, Melanie. I’m sure you’ll love the eyeliner. I haven’t tried the organic coffee bean eye cream; when I tried to order, it was out of stock! 🙂 I will have to try again! x

  4. I have been using 100% for several months now. I can recommend the Strawberry blush which I also use for a lip tint and the brunette eyebrow compact. The color is a little light but if you wet the brush it will come out darker. I plan to order more of their products.

    • Oh, thank you so much for leaving a comment for me. I love 100% products, but I have not tried everything–yet! 🙂 It’s so good when people let me know about their experiences! I really appreciate you taking the time to leave the feedback. xo

  5. I bought 100% Pure bronzer a few months ago, when my order came, it was too light that I ended up using as my pressed powder.It has become my go-to powder since then. I have tried also their cucumber eye cream gel, it’s gentle and moisturizing but I didn’t like the “synthetic”- like fragrance. I wanna try this mascara after reading your review.

    • I actually have read and commented on your post about the cucumber eye cream gel. I’ll have to try the bronzer. Thank you for visiting my blog! xo

  6. Looking for a liquid eyeliner and this does sound good, besides that the formula thickens.

  7. Sorry to say, I have been a promoter of this company for a while and did a few reviews for them with samples they sent me. They are not as pure as you think.
    They have a new line of nail polish and here is just the ingredients for the top coat:
    Ethyl Acetate, Butyl Acetate, Nitrocellulose, Adipic Acid/Neopentyl
    Glycol/Trimellitic, Anhydride Copolymer, Acetyl Tributyl Citrate,
    Isopropyl Alcohol, Trimethylpentanediyl Dibenzoate, Polyvinyl Butyral,
    Benzophenone-1, D&C Violet No. 2, D&C Red No.17
    this must be a joke, right? D and C colors?, isopropyl alcohol?
    acetates? every single ingredient in here is questionable to me and
    you can still call the company 100% pure? pure, what?

    • I haven’t tried the nail polish, but they are free of the carcinogens in some nail polish: formaldehyde, toluene, DBP, camphor, and formaldehyde resin.

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