Today’s post will focus on the new China Glaze Nail Polish Collection: Capitol Colours from The Hunger Games! First, I think you’ll enjoy reading a portion of an article from The New York Times. Then, if you haven’t already purchased one or more of the polishes, I’ve included photos of The Capitol Colours line by China Glaze for “The Hunger Games.”
Forget the Plot. What Nail Polish Is She Wearing?
By MONICA CORCORAN HAREL, for The New York Times
“IT made me laugh. It made me cry. It made me buy lip gloss.
Such is the hope of Hollywood cross-promoters these days, as movie tie-ins go beyond lunch boxes and action figures and move into beauty products like perfumes, hair gel, curling irons and lipsticks.
Moviegoers, it seems, want more than just merchandise; they want to embody the characters. “Our readers want to know how to get their look,” said Rosie Amodio, the editor of InStyle.com.
The latest push is by “The Hunger Games,” the action movie based on the best-selling young adult novel by Suzanne Collins. In the film, teenagers in a dystopian society are conscripted to fight to the death in an ultra-chic enclave known as the Capitol.
Lionsgate, the studio behind the film, worked with the nail-polish company China Glaze to introduce the Capitol Colours line. Because the film’s characters are too busy murdering each other to get manicures, the nail polishes are sold as products worn by the extras. A bottle is $7, and colors include a sparkling moss green called Agro.
“Having a nail polish for the rabid young girl fan base to relate to our movie on a personal level feels smart,” said Tim Palen, the studio’s chief marketing officer.”
Continue reading the article at The New York Times: http://www.nytimes.com/2012/03/25/fashion/noticed-movie-tie-ins-extend-to-beauty-products
Just so there is no doubt in your mind, I want you to know that I received a statement from China Glaze. They are still cruelty free. Thank you, China Glaze!
Here is the Entire Capitol Colours Collection:
Dress Me Up Electrify Foie Gras
Luxe and Lush Stone Cold Fast Track
Harvest Moon Mahogany Magic Agro
Riveting Hook and Line Smoke and Ashes
Disclosure: I have nothing to disclose. All links are for your convenience only.
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Moxie Reviews™ 2012. Content copyright. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author/owner, Moxie, is strictly prohibited.