IT Cosmetics Brow Power Review and Photos

Brow Power

IT Cosmetics, certified cruelty free by PETA, has sent another of their great products, Brow Power, that I would like to tell you about. Brow PowerFirst, are you familiar with the American Cancer Society’s Look Good, Feel Better Program? Look Good, Feel Better was developed in 1989, and its mission is to improve the self-esteem and quality of life of people undergoing treatment for cancer. For every Brow Pencil sold, IT Cosmetics donates one Brow Power pencil to the Look Good, Feel Better program!

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Brow Power

The Brow Power Universal Eyebrow Pencil is truly, universal, because it has Brow Enhancing Technology that allows it to be used on brows of all colors. Plus, the Brow Enhancing Complex has ingredients to actually restore brow hair follicles! It is the GrowLuxe Technology, a patent-pending blend of ingredients that “target brow hair loss, and restores your brow hair follicles-promoting healthy hair growth.”

It is Paraben-free, non-comedogenic (will not block your pores), and hypo-allergenic.

Here is one end of the Brow Power Eyebrow Pencil:

IT Cosmetics

You’ll noticed that it has an oval shaped tip.

It is easy to use. Simply apply light, soft strokes for lighter color hair (that would include blonde and silver); apply harder strokes for darker hair (medium brown to black).

IT Cosmetics

The last step involves the other end of the Brow Power Pencil, which is a spooley brush.

Lightly brush your brows with the spooley brush, and you with have a very natural-looking brow.

IT Cosmetics reports that it is approved by the American Cancer Society chemists as safe for ultra-sensitive skin.

Also included in the box with the Eyebrow Pencil are detailed directions for use. Here is the illustration that accompanies the directions:

IT CosmeticsThoughts on the Brow Power:

While I haven’t tested it long enough to write if I noticed any hair growth on my brows, I absolutely agree that it is waterproof, sweatproof and does not smudge!  In my opinion, there are no cons. Recommend without hesitation!

Price at the time of post: $24.00 USD, and is available at, QVC, and Internationally it’s available at The Shopping Channel Canada and in Australia at PM Studio.

Disclosure: I received the product for review. All links are for your convenience only.

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Moxie Reviews™ 2012. Content copyright. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author/owner, Moxie, is strictly prohibited.

Moxie is the Editor-in-Chief at Moxie Reviews, a cruelty free only blog.
She reviews the best in hair, makeup, beauty, and sometimes pet products.

She is a proud Mom of children and dogs.

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  1. This is my favorite brow product! I almost repurchased it last night on QVC. I had no idea they were doing this LGFB program! I love this! 🙂
    Beauty By Krystal recently posted..ELF Shopping (from their 50% off birthday sale)My Profile

  2. I’ve read good things about it Cosmetics. I think it’s cool that this is one-pencil-fits-all type. Right now I only use a regular brown eyeliner w/c isn’t waterproof. It’s nice that this company also supports the ACS.
    Kath TheFabZilla recently posted..How To Accessorize On The BeachMy Profile

  3. MarciaF (beauty info zone) says:

    While I never noticed growth when using the pencil I did like it a lot. I love that they are so philanthropic with this and that makes me want to recommend it even more.
    MarciaF (beauty info zone) recently posted..Beautiful brows with Joey Healy Brow Architect StyloMy Profile

  4. Marie Howard says:

    Is the spooley side strong, or flexible? I like a stiff brush that doesn’t wiggle.
    Marie Howard recently posted..Green Virgin Products GiveawayMy Profile

    • Great question. You’re right, if the spooley isn’t stiff enough, it’s not good for the brows. I found that it was just the right stiffness to do my brows. In my opinion, if it were any stiffer, I think it would be too scratchy. I hope that helps. xo

  5. I think I need this!!!! Looks like a great tool. As if I need to spend more money… lol!
    Carleen recently posted..Urban Decay Vice Palette Swatches and Video ReviewMy Profile

  6. The more I read about iT Cosmetics, the more that I want to try this line. My brows are struggling (or shall I say that I struggle with giving them good shape). Great review!

  7. Love the review, sounds like a great product if you recommend without hesitation!
    Tina B recently posted..It’s a Beauty & Fashion Saturday Blog Hop!My Profile

  8. you know what I really love? Your blog header. I’m inspiried every time I see that photo!
    polarbelle recently posted..Beauty Blog Coalition Weekly Roundup, 9/22/12My Profile

    • Thank you, but that isn’t my eye in the current header. I couldn’t figure out how to get any of my eye photos in the header dimensions, so I bought that one! LOL!!! xo

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