It Cosmetics Luxe Anti-Aging Eyeshadow Palette Review

It Cosmetics Luxe Anti-Aging Eyeshadow Palette: Photos and Swatches

It Cosmetics goal was to create intense pigments for a naturally pretty look and to formulate the eyeshadows to “diffuse the look of lines and wrinkles on the eyes and lids.”

it cosmetics

It Cosmetics Links:

Twitter   Facebook   Website

It Cosmetics is certified cruelty free by PETA!

It Cosmetics Packaging:

This beautiful Palette is housed in a faux leather case that reminds me of a large wallet, and it is lightweight enough to not only take on a trip, but to keep in your handbag. The Palette ribbon pull allows one to easily take out the dual ended brush, and there are little magnets on the inside of the case to keep the Palette safely secured.

It Cosmetics Luxe Palette

A piece of plastic covers the shadows when you open the Palette. A great mirror!

it cosmetics

You can see the dual ended brush (above) that is also included in the Palette.

it cosmetics luxe palette

it cosmetics luxe palette

Eye shadow shades are:

Heavenly, a pearl white

Cashmere, a matte creme

Satin Sunshine, a pearl light yellow

Je Ne Sais Quoi, a shimmery nude pink

Earth Angel, a matte beige cashmere

Ipanema, a golden beige pearl

Romance, a satin rich taupe

Venus Love, a pearl coppery rust shade

Azure, a midnight navy

Plum Passion, a rich matte purple

Espresso, a matte deep brown

Jet Black, a matte black

Swatches of the It Cosmetics Luxe Anti-Aging Palette

(click on photos to enlarge)

It Cosmetics


The photo below was taken three hours after I swatched the eyeshadows!!


it cosmetics

Photo (in low light) at a restaurant:

Moxie Reviews



Moxie Reviews It Cosmetics

I first applied Earth Angel to my eyelid & then blended Je Ne Sais Quoi, Espresso & Venus Love. Extra Venus Love in the outer lid crease.

I used Ipanema as an eyeliner


Thoughts About It Cosmetics Palette:

I’ve tried It Cosmetics’ eyeshadows previously, so I had very high expectations, and I was excited to be able to sample more colors. This is a superb Palette!

I love that in addition to being cruelty free, all the eyeshadows are free of  talc, parabens, sulfates, mineral oil, petrolatum, synthetic fragrance, and phthalate free.

They are non-comedongenic (won’t clog your pores ) and hypo-allergenic–great news for those of us with sensitive eyes. Each eyeshadow is infused with anti-aging ingredients: hydrolyzed collagen to plump lines, anti-oxidants to ward off free radicals, Acai, Vitamins A, C & E, and green tea extract, which helps to target puffiness.

It Cosmetics advertises their eyeshadows as being able to last all day. Do they?  Yes!! I wore a primer, and had zero fall out! I even “wore” swatches on my arm all day to test out how it fared with periodically rubbing my arm during the day. You’ll notice that one of the swatch photos was taken three hours into testing!

This is a very versatile Palette. There are matte and shimmer shades, and the eyeshadows can be used as eyeliners, too, of course.  The eyeshadow can be applied both dry and wet; applying them wet gives a great extra pop of color! The shadows are very pigmented, and are beautiful, rich colors.

I love that the eyeshadows are so soft and whether you have to worry about fine lines or not, it’s nice to have such silky shadows to use.

It is possible to get a really nice swatch of color on your eyes with just one gentle swipe of the brush. The dual ended brush is actually quite good, although not quite up to the quality of the brushes that It Cosmetics sells separately. I don’t think it’s a big deal though, considering that the Palette is very fairly priced at $38.00; and you’re getting 12 wonderful eyeshadows, a mirror, and the brush.

it cosmetics


Disclosure: I received the Palette for review. All links are for your convenience only.

Moxie Reviews™ on Facebook and Twitter

Moxie Reviews™ 2012. Content copyright. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author/owner, Moxie, is strictly prohibited.

Moxie is the Editor-in-Chief at Moxie Reviews, a cruelty free only blog.
She reviews the best in hair, makeup, beauty, and sometimes pet products.

She is a proud Mom of children and dogs.

Facebook Twitter  


  1. Heather USA (@aitch77) says:

    Swoon-worthy! It looks like a nice palette. Thanks for sharing your thoughts and I always appreciate swatches 😀

  2. Kath TheFabZilla says:

    I’m looking at this palette at QVC, I’m sooo wanting to buy it. I love your long lashes!!!

  3. That’s a very pretty palette! And I agree with Kath that your lashes look great!

  4. I am trying to be immune to eyeshadow palettes and I thought I had some success but this one isn’t helping! Definitely have to look into it!

  5. Tina @ My Highest Self says:

    Loving the metallic shades, especially Venus Love. I think this is a great price for such a large palette!

  6. lori sica says:

    what could be better than anti aging make up that is GOOD FOR YOU Love the color choices in the palette Great product choice LOVE your blog 🙂

  7. Valerie C. says:

    Nice review! I love this palette. I have their concealer and love that too. Time to shop 🙂

  8. Polarbelle says:

    wow, that palette looks really nice!! Great review. How in the world could you keep the shadows on your arm for three hours? I probably would have rubbed it all over everything like a dunderhead.

  9. Really wonderful post. I love It Cosmetics so glad you did this post.

Speak Your Mind

CommentLuv badge
Copy Protected by Chetan's WP-Copyprotect.