Flower Cosmetics by Drew Barrymore: Review, Photos, Swatches

Flower Cosmetics, Drew Barrymore’s new cosmetics line, is now available exclusively at various Walmart stores, and at Walmart.com. Here’s a link to my previous post.

Flower Cosmetics Links:

Flower Cosmetics Drew Barrymore

Flower Cosmetics on Facebook  
Flower Cosmetics on Twitter

Flower Cosmetics: Shadow Play Eye Shadow Quad

Drew Barrymore has four shades of the Flower Cosmetics Shadow Play Eye Shadow Quad now available at certain Walmart stores, and online at Walmart.com. The Flower Cosmetics eyeshadows all include an applicator, and are advertised as having “color that blends evenly and flawlessly on the eyelid.” Each is priced at $9.98.

Here are the four Flower Cosmetics Shadow Play Eyeshadow Quads that I have for review:

Flower Drew Barrymore

Each quad photographed separately:


Blue Lagoons

Flower Drew Barrymore

Foxy Browns

Flower Drew Barrymore

Face the Grey

Drew Barrymore Flower


Smoke and Mirrors

Flower Drew Barrymore

Flower Cosmetics Details:

I like that the quads are easy to look into and see the colors. It’s great that’s there is a magnetic closure on each quad.

There is a piece of tape covering the quad so you can see that it has not tampered with; although some pieces of tape at my local Walmart looked like they were half-on, and others clearly had the tape broken.  Of course, that is not the fault of Flower!

I know that all of Flower Cosmetics are made in the USA, and each of the eyeshadows has this on the back: Flower Cosmetics

However, I have still not seen a full statement that there is no animal testing by Flower Cosmetics, or their suppliers.

Peel back the label above, and there are the ingredients listed and directions/suggestions on how to use the eyeshadows.

Flower Cosmetics Swatches:

Flower cosmetics swatches

Blue Lagoons

Flower Drew Barrymore

The eyeshadow that gave me some trouble was the top one– it was chalky.

Flower Cosmetics


Foxy Browns

Flower Cosmetics Drew Barrymore


Flower Cosmetics Drew Barrymore


Face the Grey

Flower Cosmetics Drew Barrymore


Flower Cosmetics Drew Barrymore


Smoke and Mirrors

Flower Cosmetics Drew Barrymore

I swatched these colors several times, (and under different lighting conditions) and the third color down, the lightest of them, really blended into my skin color.

Flower Cosmetics Drew Barrymore

My favorite of the eyeshadow quads was Face the Grey. So, that’s what I used  in my photo below:


Drew Barrymore Moxie Reviews


Drew Barrymore Flower

You can use the applicator that is provided; I used my own eyeshadow brushes. The directions are to apply the lightest shade as a base color to lid up to the brow bone. Apply colors to lid, with darkest shade in the crease. Blend well. You can use the Flower eyeshadows dry (as I did) or wet, for more intensity.

First, I applied an eyeshadow primer. I used #1 on my brow bone, #2 on my lid, #3 in the crease and eyeliner on top lash line, #4 eyeliner on bottom lash line

 Final Thoughts on Flower Cosmetics

I watched Drew on the Katie Couric show. Here’s a tip about the applicator: use the large end of the applicator (that is included) for lids, and the smaller pointy tip for liner and crease.

makeup applicator


I really liked the Eyeshadow Quads. With the exception of the one chalky one in the Blue Lagoons palette, I found them all to be of high quality, no fall out at all, and the color lasted all day! At a price of $9.98, I felt that it was money well spent.

Disclosure: I purchased three of the eyeshadow palettes, and received one for review. All links are for your convenience only.

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Moxie Reviews™ 2012. Content copyright. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author/owner, Moxie, is strictly prohibited.

Moxie is the Editor-in-Chief at Moxie Reviews, a cruelty free only blog.
She reviews the best in hair, makeup, beauty, and sometimes pet products.

She is a proud Mom of children and dogs.

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  1. Catherine (@bcrueltyfree) says:

    Ahhh Foxy Browns looks soooo pretty! They all do actually, but I think that’s the one I’d get most use from.

  2. Long Life Cats and Dogs says:

    Some really nice colours there and I’m sure, with Drew’s name behind them, they’ll sell like mad.

  3. MarciaF (beauty info zone) says:

    I had to order from Walmart.com since the only store around to carry the line only had lips and nails. I just got them and as a good blogger I have to wait to photograph before I can use them. I’m glad to have your swatches to tell me which one to open first. I think it will be Foxy Brown.

  4. polarbelle says:

    I’m really drawn to the browns, which is pretty typical for me, but I’m so happy to see the swatches. We don’t have them yet here but now I feel confident ordering online. 🙂

  5. Tina @ My Highest Self says:

    Finally get to see the quads, yay! I may pick up one of these soon.

  6. I’m a little skeptical, since Flower Beauty is one of many brands owned by Maesa Group. Benefit is one of these brands, and I KNOW they test on animals. Even if Flower Beauty itself does not test on animals, I do not want to support a parent company that does.

  7. Oh, by the way, I love your blog 🙂

  8. suzanne palermo says:

    My Walmart does not have flower cosmetics in bryan,tx

  9. Great swatches. Must buy some of the Flower Beauty products!

  10. Your cruelty free suggestions are always helpful. I like your photos so I can order online. Don’t have a Walmart that is near me.

  11. Best mascara and lipstick. I am not going to spend on any other cosmetic line. My line is Flower from now on. Mascara goes on great and you have 3 brushes how great is that? Three brushes in one. Lipstick great 3 in one. Ms Barrymore you did great. Just to let you know I am a grandma and great grandma and still want to look and feel good about myself. I am 65 years young and proud of it. Thank you.

    • Congratulations on being a Grandmother and Great Grandmother!! I also am impressed with Drew’s line, and have tried several things that I haven’t yet reviewed. All are great! Thank you so much for taking the time to leave a comment, Maria!


    I just saw o the news that she will be selling in China and other countries globally. China permits testing on animals. That is mandatory under there law. There is no way she can stay cruelty free which sucks. I like her brand, but I would never buy a brand that tests on animlas. I really hope she sticks with countries that do not allow ANY testing so it stays cruelty free.

    • I have been following this, too. Yes, I totally agree with you. I won’t be buying Flower anymore if Drew follows through with her plan to sell in China. Very, very disappointing!! Greed. That’s all it is. She’s making plenty of money without expanding like that! x

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