Living Proof Hair Care Products: Are They the Real Deal?

Living Proof

Living Proof is a cruelty free hair care company that I have been intrigued about since I first read about their entrance as a start up company. Living Proof  first arrived on the scene in 2008 with claims that it had “the first new anti-frizz technology in over 30 years. For head turning, bliss creating, confidence boosting results. We stop at nothing short of products that keep their promise. And the only one who can prove it, is you. You are the living proof.”

Living Proof has a famous co-owner as their spokesperson, Jennifer Aniston, but that doesn’t mean that their products are going to work. I wondered how much science there really is in their hair care line, and so I turned to one of the Experts at The Beauty Brains, Randy Schueller, to help me with my question:

Are the Living Proof Hair Products The Real Deal?

Living Proof


Living Proof is different than other conditioners because instead of using conventional conditioning agents like silicones, it contains a chemical known as a PolyfluoroEster (or PFE for short). PFE’s are Teflon-like compounds that function similarly to silicone in that it will smooth the hair shaft and prevent moisture from being absorbed. They are particularly good at lowering surface tension which probably accounts for the three main benefits that Living Proof promises:

Frizz prevention

Living Proof conditioners are formulated to leave “a smooth, perfect layer” on hair that “adheres tightly… for long-lasting moisture resistance and rebalancing of the hair fiber’s interaction with the atmosphere, even after extreme humidity.” This layer reduces swelling of the hair shaft due to moisture absorption which in turn prevents the cuticles from lifting up and causing frizz.

Dirt repellence

PFE’s repel materials like water and oils, “translating into a non-greasy coating that doesn’t attract dirt and other particulates.” They claim that Living Proof makes hair “more repellent to dirt and particles than natural hair.” This makes sense since, due to the lower surface tension, dirt won’t stick to hair as well.

Shine and color enhancement

The PFE coating has a very low refractive index that produces a “unique, long-lasting shine and “pop” in the color of the hair.”  This effect is also consistent with the silicone-like properties of PFEs.

Living Proof: Conclusion

We haven’t tested these products but we have worked with similar chemistry in the past so we know that PFEs are highly functional. Based on looking at the ingredient list of the products,  the formulas contain a relatively high percentage of PFEs instead of more typical frizz fighters. Therefore we’d expect these products would leave a very different feel on the hair. We’re not aware of any other products on the market that are formulated quite like this. Are they worth the price ($24)? We don’t know, but they do appear to have a scientific basis for their claims which could make them worth a try.

A huge thank you to Randy Schueller from The Beauty Brains for this Guest Post!

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Disclosure: I have nothing to disclose.

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Guest Post by the Right Brain (from The Beauty Brains):  Is Organix Shampoo Organic?

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Moxie Reviews™ 2012. Content copyright. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author/owner, Moxie, is strictly prohibited.

Moxie is the Editor-in-Chief at Moxie Reviews, a cruelty free only blog.
She reviews the best in hair, makeup, beauty, and sometimes pet products.

She is a proud Mom of children and dogs.

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  1. shannonmarie (rawdorable) says:

    I’ve been curious about these products, too. I mean, who doesn’t want hair like Jennifer Aniston? I just don’t think I want something like Teflon on my hair. Thanks for posting this.

  2. This is great. I was wondering about them!

  3. Appreciated the post on this brand!

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