Living Proof is a cruelty free hair care company that I have been intrigued about since I first read about their entrance as a start up company. Living Proof first arrived on the scene in 2008 with claims that it had “the first new anti-frizz technology in over 30 years. For head turning, bliss creating, confidence boosting results. We stop at nothing short of products that keep their promise. And the only one who can prove it, is you. You are the living proof.”
Are the Living Proof Hair Products The Real Deal?
Living Proof is different than other conditioners because instead of using conventional conditioning agents like silicones, it contains a chemical known as a PolyfluoroEster (or PFE for short). PFE’s are Teflon-like compounds that function similarly to silicone in that it will smooth the hair shaft and prevent moisture from being absorbed. They are particularly good at lowering surface tension which probably accounts for the three main benefits that Living Proof promises:
Living Proof conditioners are formulated to leave “a smooth, perfect layer” on hair that “adheres tightly… for long-lasting moisture resistance and rebalancing of the hair fiber’s interaction with the atmosphere, even after extreme humidity.” This layer reduces swelling of the hair shaft due to moisture absorption which in turn prevents the cuticles from lifting up and causing frizz.
PFE’s repel materials like water and oils, “translating into a non-greasy coating that doesn’t attract dirt and other particulates.” They claim that Living Proof makes hair “more repellent to dirt and particles than natural hair.” This makes sense since, due to the lower surface tension, dirt won’t stick to hair as well.
Shine and color enhancement
The PFE coating has a very low refractive index that produces a “unique, long-lasting shine and “pop” in the color of the hair.” This effect is also consistent with the silicone-like properties of PFEs.
Living Proof: Conclusion
A huge thank you to Randy Schueller from The Beauty Brains for this Guest Post!
Disclosure: I have nothing to disclose.
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