It Cosmetics Superhero Elastic Stretch Volumizing Mascara

It Cosmetics Superhero Elastic Stretch Volumizing Mascara

The It Cosmetics Superhero Elastic Stretch Volumizing Mascara launched this past January, and I’m so glad that I was given the opporutunity to try it. I have quite a collection of mascaras by It Cosmetics, because they all work for me. Here are some:

The It Cosmetics Superhero Elastic Stretch Volumizing Mascara

 

This is It Cosmetics first mascara in over 3 yrs, and Jamie Kern (the It Cosmetics founder) has said, “It’s a superhero for your lashes. You do it all, now your mascara does, too.” So, let me tell you about the It Cosmetics Superhero Elastic Stretch Volumizing Mascara. The mascara has super volume, length, and super elastic stretch. It has been clinically proven to increase the look of your lash volume by, ready for this…500 percent, and that’s in just one coat. It looks crazy written down, but the mascara really did work to increase my lashes. However, it’s not only the formula, it’s also the brush that makes this mascara special.

So, let’s have a look at the brush. The bristles on the mascara wand are cut to different lengths. What does that do? It means that every lash gets volume at the same time with the amazing formula. The elastic stretch technology that It Cosmetics uses in the formula coated my eyelashes in super black color, which I love! Like all of It Cosmetics products, it has anti-aging properties, so it’s great for your lashes.

 It Cosmetics Superhero Elastic Stretch Volumizing Mascara

 

It Cosmetics Superhero Elastic Stretch Volumizing Mascara

How do you apply the mascara? Here’s a great graphic.

 It Cosmetics Superhero Elastic Stretch Volumizing Mascara

As you can clearly see, the It Cosmetics Superhero Elastic Stretch Volumizing Mascara does give you a gorgeous lift, and it adds amazing length with no clumping and no flaking!

Does it transform your lashes? It does. I didn’t need any more than one coat on my lashes, and a second coat did make my lashes look like I had on long, very dramatic false eyelashes! The only thing that I might recommend is to do what I had to–and that’s wipe off some of the formula from the bristles, as I don’t think you need to lay it on so thick with this great formula. 

The mascara is amazing because it did hold up my lashes up all day, and I have to comment again that I just love the incredible super black color!

I believe it was Jamie Kern herself who pointed out during the launch of the It Cosmetics Superhero Elastic Stretch Volumizing Mascara that when you’re tired, your eyes show it. And, when your lashes are held up, you really look so much more wide awake, and more youthful.

You can purchase the mascara at It Cosmetics or at Ulta Beauty. The price of $24 is definitely worth the price, and it’s great for those with sensitive eyes.

Here’s my superhero nail art that I posted to my Instagram account:

It Cosmetics Superhero Elastic Stretch Volumizing Mascara

It Cosmetics Superhero Elastic Stretch Volumizing Mascara Final Thoughts:

Is the It Cosmetics Superhero Elastic Stretch Volumizing Mascara the best It Cosmetics mascara? Well, it’s phenomenal, but I also like other mascaras that I have purchased from them because they, too, are great in the ways that they work their magic. I am going to cop out and write, it’s one of their best!

 

As you can see, I love It Cosmetics products!

 The It Cosmetics Superhero Elastic Stretch Volumizing Mascara

 

Disclosure: I received the mascara for possible review.

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Moxie is the Editor-in-Chief at Moxie Reviews, a cruelty free only blog.
She reviews the best in hair, makeup, beauty, and sometimes pet products.

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Comments

  1. I would leave the house without a bra, before mascara LOL! This one looks amazing! I never knew IT Cosmetics were cruelty free till this post, I honestly avoided it till now. Good to know!!! Great share as always 🙂

  2. I don’t need another mascara, but since you love it so much, I’m definitely going to try it! xo

  3. By the way, I believe that I commented on another post when you did this–I love your nail art! It Cosmetics must have loved that for their mascara!! xo

  4. OK, I watched the premiere on QVC, but there was no way I was buying another mascara until I read a review for it. Thank you for doing this. I totally trust you, and will try it. I love your reviews. xo 💙

    • Oh, wow, thank you so much. I think you’ll love it, and you can leave a comment after you’ve tried it—or tweet to me to let me know what you think. xo

  5. You know, I was afraid to buy this because I had read some not so great reviews. I think I’ll try it and use your suggestion about wiping off some of the mascara. I’ve loved other it cosmetics mascara and I’ll go to Ulta and pick it up. Thank you for all your great reviews. A loyal reader here! <3

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