Indie Lee & Co | Moxie Reviews™

Jennifer Matthews: My holiday plans include traveling to Louisiana with my boyfriend to see my family and giving away lots of cruelty free beauty products to my family and friends! https://www.twitter.com/mybeautybunny

Beauty Brains: “Sarah Bellum can’t wait for Santa to bring her the new small barrel InStyler (leopard print version) so she can start wearing her hair curly; The Right Brain is really excited to see if the new Colgate Optic White toothpaste will remove red wine stains from all those holiday cocktail parties; and the Left Brain will be looking at peer-reviewed scientific journals trying to find proof that Santa Claus doesn’t really exist. (What a Grinch!) Cheers! Right Brain” https://www.twitter.com/thebeautybrains

Siobhan O’Connor: “I’m going to split my time between Montreal, where I’m from, and Brooklyn, where I’ve lived for 10 years. Both are home to me, but I am especially excited to head up north for a few days. Montreal is always so cold and snowy around Christmas, which is just how I like it–and it’ll be great to see my parents, my brother, my sister in law and my two beautiful twin nieces. I also love New York when it empties out, so I’m excited to come back here for a few days, too!” https://www.twitter.com/NoDirtyLooks

Alexandra Spunt: We’re going to rest, eat, play in the snow, and hang with family and friends in our hometown of Montreal. Hopefully we’ll get to have a little quality time together too, since we’re usually on opposite coasts! https://www.twitter.com/@NoDirtyLooks

Vanessa Gualy: “I’ll be enjoying the holidays with all the good stuff in life- family, friends and delicious food!” (Co-Founder)https://www.twitter.com/nailinghwood

Tameka Linnell: Usually, we head out to Colorado to ski for the holidays, but this year we’ve decided to take a break from the hectic holiday travel and stay put in sunny South Florida. (not the worst place to spend the holiday…just ask the snow birds who flock down here from up north!)

My plans are pretty simple. I want to spend unadulterated time with my two beautiful kids and my amazing husband. I’m excited to slow down my pace and just relax and listen to the kids run around the house, go to the beach, go for bike rides without having to check my e-mail every minute or hop on a call. Lately, I’ve been going through cooking magazines dog-earring pages of great holiday recipes to make during the holiday break. I’m a working mom, so it’s fun to put the hat on of the mom in the kitchen cooking amazing meals. (I do cook most every night, but only meals that take 30 min, MAX!) This holiday season, I want my house to smell like my house did when I was a kid. Yummy aromas wafting from the kitchen. The smell of things roasting or cookies and cakes baking. I’m going to watch the Dora Explorer special on Sunday evening with my daughter who is completely enamored with Dora:-) I’m going to go to read 5 chapters to my son at night instead of the two that we usually only have time for because of the mad bedtime routine rush.

I’m also going to take time to do things for myself. Maybe get a massage AND a pedicure. I’m going to go paddle boarding with my husband. I’m going to go for a run at 10AM instead of 5:30AM. You get the point. This holiday season, I don’t just want to think about things that are important, I want to live out all those experiences with my loved ones. I’m excited to just slow down and re-connect and re-charge. Oh, and one last thing. My husband thinks I’m crazy, but I’m REALLY looking forward to taking more silly pics with my new instant camera:-) https://www.twitter.com/ItsJOON

Ruth Crilly: (New Year’s Eve) I shall be watching over Ted the kitten, I should think – he’s too small to leave alone so we will no doubt be warm and cosy by the fire! https://www.twitter.com/modelrecommends

Dr. Adrienne Denese: “I have a very important show on QVC right after Xmas on Dec 28th at 4am. Therefore I will not travel anywhere over the holidays to make sure that I do not catch a cold, do not catch the flu, etc. before this very important occasion. So I will be grounded in a way. I will be studying for the shows diligently over Xmas. It is not much fun but we all have to make sacrifices.” https://www.twitter.com/DrDenese

Ms. Furless, from Furless Makeup Brushes & Accessories, would like to wish everyone a very lovely Christmas! https://twitter.com/_FURLESS_

Melissa Croland: I will be spinning the dreidel and lighting Hanukkah candles with my wonderful boyfriend. After the Festival of Lights comes to an end, we will be heading to Fess Parker Winery to visit their tasting room, spa and a gallop around the vineyard on horseback New Year’s Day. I will definitely be ringing in 2012 wearing Youngblood Mineral Cosmetics! https://www.twitter.com/ybcosmetics

Indie Lee: “We are spending the holidays at home with our family and friends. We’ve hosted this for the past 8 years. It’s basically like a big open house. I come from a mix religious background, which is awesome and this year Hanukah and Christmas overlap. I’m excited to light the menorah at our holiday party with our family and friends. This year we decided not to spend that much time in the kitchen (OK I never really did) and we are continuing with the Hors d’oeuvres theme. Everyone loves and eats the apps and then never the big meal – so let’s just skip the big meal and eat all the fun stuff.

Gifts this year is also very cool…We all have enough stuff, so many people have nothing. So we are giving the gift of giving. We are buying gift cards for various denominations that the recipient can log on to the website and decide which charity they feel passionate about and can go to. It’s a win win. Brilliant! I feel so good about this choice.

My kids on the other hand have decided that rather then gifts this year, we are taking a family trip to Disney and Harry Potter world at Universal.” https://twitter.com/Indie_Lee

Richard Merrill: I am hosting a Few Holiday Spa shopping Parties throughout So. Cal. & then Dec 21-28, I will be visiting Family in San Diego to celebrate my sister’s birthday and Christmas https://www.twitter.com/RichardMerrill

Angel Kirk: Enjoying this special time of the year with my Family! I just love our family Christmas get- togethers and of course..all the good food! https://www.twitter.com/MrsAKirk

Abbey Allen: “This holiday I look forward to watching my one-year old daughter open her presents from Santa and take off all the ornaments on the low branches of the Christmas tree at my parents’ house! And I’ll be wearing my Winks at the holiday parties and on NYE at the beach!” https://www.twitter.com/GeorgieBeauty

Megan Allen: “I can’t wait to have a hot toddy by the fire with friends and family! That is after a full day of shopping, of course! My sister and I also have a tradition of delivering Santa gifts to a family in need on Christmas Eve, which is what it’s all about. That is always the highlight of our holiday.” https://www.twitter.com/GeorgieBeauty

N.K. (She’s so famous, she doesn’t need to give out any more info. than her initials!) I love to drive around with my 90 lb. puppy and check out those disconcertingly tasteful lights before parking on Montana Avenue in the tony neighbourhood of Brentwood and watch the theatrical tidings of streetside caroling. It’s going to be a quiet, contemplative holiday season set to some brassy, swinging holiday music as I gear up for some major changes in 2012. The revelry of solitude will be punctuated by mid morning jaunts to my local shelter, where I always hand out good tokens of cheer to spread the good karma forward https://www.twitter.com/beautyhuile

Kim Paschen: I am headed to Wisconsin to visit family for 5 days. I’ll also be going to the Packers-Bears football game on the eve of Christmas Day! http://www.twitter.com/LeapingBunny

Hope Gillerman: ”Found a cabin upstate with a cat and a fireplace to hang with friends and family for a few days. Includes a stop at Mohonk Mountain House Spa for “Breathe Deep and Be Well”-my favorite rejuvenating treatment- w/ HGO Chest & Sinus Remedy. Can’t wait!!!!!!” http://www.twitter.com/HopeGillerman

Barbara Brekke: There are a few things I can count on happening every Christmas:
1. Enjoying a dinner out with my husband and family on Christmas Eve;
2. Spending Christmas Day with my husband’s family;
3. And Youngblood goodies under the tree! https://www.twitter.com/ybcosmetics

Renee Lynn Smith: My plans for the holidays will be pretty calm. I will be focusing on the finer things in life. Catching up with friends and family and exploring the city that I live in. I love NYC this time of year. It has such a magical vibe. During the year my job is so hectic with all the traveling I do, that this is the time of year that I treasure the most. Its nice to be home, I definitely have plans to see the movie “My week with Marilyn”. Unfortunately I don’t have any New Year’s plans yet but I am definitely looking forward to the year a head. Bare Escentuals will be having one of our biggest skin care launches yet. In January we will be releasing our new Active Cell Renewal Serum. I can’t even begin to explain how amazing my skin felt after trying this. We will be having several events surrounding this launch in the beginning of January. Stay tuned! https://www.facebook.com/pages/Renee-Lynn-Smith-NYC-MAKE-UP-Artist/218363144859471

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Moxie Reviews™ 2011. Content copyright. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author/owner, Moxie, is strictly prohibited.

Now here’s a great product beauty shot! Pictured are some of Indie Lee’s Beauty products! (Photo credit: Indie Lee & Co.)

Today’s post is an interview with a very special, very busy Entrepreneur, Indie Lee! Since 2010, she has been in charge, as the CEO and President, of Indie Lee & Co., an all natural skin care line, and has been off and running full-speed ahead ever since.

I certainly appreciate Indie taking the time to answer some questions about herself, and her products!

First, is Indie a nickname? Indie Lee is such a “star quality” name!

I legally changed my name to Indie Lee, but it started as a nickname. My birth name is Lisa, so family members and friends have called me “Lee” for a while. After I was diagnosed with the tumor, people called me “Indie Lee” after my independence and courage. My name change is part of my journey.

I saw that you announced the launch of your website http://www.indielee.com/www.indielee.com, an “all-natural skin care line.”

Yes, we wanted to create a website that not only served as an ecommerce site, but additionally a resource for consumers who want to learn more about all natural products and chemicals to avoid. It’s my personal mission to change the way everyone looks at beauty, even if it is one ingredient at a time. It is really important to me to develop and nurture relationships with our customers and build a community.

How difficult is it to find people that match your enthusiasm for life and help you to run a successful business?

I am so fortunate to have a strong following. I’ve attracted people with the same mindset, vision, and passion for life and beauty. It’s karmic! Our office has a very work hard, play hard attitude; sometimes, we’ll use extra ingredients to make masks and have a mini spa day!

You were a Founder of several other companies before your newest venture, Indie Lee & Co. Are you still running those businesses along with Indie Lee & Co.?

Before starting this journey, I worked for HBO. I’ve only just started this all natural company; however, the name of our company has changed as time progressed. The Botanical Collection, the original name for the company, acted as a hobby of mine. As I got more passionate, however, we changed the name to Lidareme and then finally Indie Lee & Co., which mirrors our vision of a truly luxurious, all-natural skincare line.

I watched your My Story video on your website. On November 4, 2008, you were diagnosed with a brain tumor. You say you’re “grateful for the tumor…it changed your life for the better.” Help me to understand that, please?!

The tumor basically changed my perspective on life and how precious it is: there’s a reason they call it “the present.” I live everyday to the fullest: I don’t put things off and say, “This is something I’d like to do” anymore. Instead, I do it. At the same time, it made me realize that I had to do something about the toxicity of everyday products. After learning that my tumor may have been caused by environmental toxins and doing research of my own, I took on a platform to advocate and educate. I consulted with professionals to create a healthy, effective, and luxurious alternative to some of the products many use everyday.

Do you feel that your family shares your thoughts about being “grateful” for the brain tumor? If I was a family member I would not be using that term of “grateful,” for such a horrible, life-changing event.

It was a life changing event, but I believe that you don’t grow if you don’t face challenges. I wanted to model a behavior to my family that something positive can come out of something negative. Because of the tumor, my family is stronger and also realizes that life is a gift.

Indie Lee & Co is not only devoted to making the finest, all natural beauty products, but I also see that you want fans to know that you’re a consumer resource center. Here’s the link for the Learning Center (http://indielee.com/learning-center/instruction/http://indielee.com/learning-center/instruction/) with tutorials on how to make natural products; what else do you plan to offer?

I’m very dedicated to empowering and educating others. The Learning Center gives customers recipes (formulations), and other resources to make healthier choices. In the future, I will continue to educate through tutorials and I am planning to go on a media tour making personal appearances and having hands on workshops at specialty locations and colleges across the country. It is especially important to reach the younger generation before they develop brand preferences. They need to know that there are healthier choices.

Here’s a link to the stores that sell Indie Lee’s All Natural Beauty Products:https://indielee.com/store-locator/

I would imagine it’s a very competitive market for a company to get their products on the shelves of stores.

What did you think when you first saw your products on the shelves in the stores?

It was so surreal! It’s so humbling to see my products when I’m running errands. One time, my husband’s boss was getting his hair cut and they were using Indie Lee products! I’m so glad that Indie Lee & Co. has effectively helped people change their perception on beauty.

I know you love the water, the beach, etc. What else do you like to do to relax?

Running a business doesn’t give me much time to relax; however, I do take fifteen minutes each day to clear my mind. I love to go shopping, or “market researching” as I like to call it. I love camping with my children: they bring me back to reality and change my perception on life. I also do love to read, but I do switch between books for business and books for pleasure.

Indie would like everyone to take a peak at her product line.

“I hope we change the way you look at beauty, one ingredient at a time. Green can be glamorous.”

Connect with Indie Lee:

Facebook

Twitter

Vimeo

Beautylish

Disclosure: I have nothing to disclose.

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Moxie Reviews™ 2011. Content copyright. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author/owner, Moxie, is strictly prohibited.