It Cosmetics Luxe Anti-Aging Eyeshadow Palette: Photos and Swatches
It Cosmetics goal was to create intense pigments for a naturally pretty look and to formulate the eyeshadows to “diffuse the look of lines and wrinkles on the eyes and lids.”

It Cosmetics Links:
It Cosmetics is certified cruelty free by PETA!
It Cosmetics Packaging:
This beautiful Palette is housed in a faux leather case that reminds me of a large wallet, and it is lightweight enough to not only take on a trip, but to keep in your handbag. The Palette ribbon pull allows one to easily take out the dual ended brush, and there are little magnets on the inside of the case to keep the Palette safely secured.

A piece of plastic covers the shadows when you open the Palette. A great mirror!

You can see the dual ended brush (above) that is also included in the Palette.


Eye shadow shades are:
Heavenly, a pearl white
Cashmere, a matte creme
Satin Sunshine, a pearl light yellow
Je Ne Sais Quoi, a shimmery nude pink
Earth Angel, a matte beige cashmere
Ipanema, a golden beige pearl
Romance, a satin rich taupe
Venus Love, a pearl coppery rust shade
Azure, a midnight navy
Plum Passion, a rich matte purple
Espresso, a matte deep brown
Jet Black, a matte black
Swatches of the It Cosmetics Luxe Anti-Aging Palette
(click on photos to enlarge)

The photo below was taken three hours after I swatched the eyeshadows!!

Photo (in low light) at a restaurant:

I first applied Earth Angel to my eyelid & then blended Je Ne Sais Quoi, Espresso & Venus Love. Extra Venus Love in the outer lid crease.
I used Ipanema as an eyeliner
Thoughts About It Cosmetics Palette:
I’ve tried It Cosmetics’ eyeshadows previously, so I had very high expectations, and I was excited to be able to sample more colors. This is a superb Palette!
I love that in addition to being cruelty free, all the eyeshadows are free of talc, parabens, sulfates, mineral oil, petrolatum, synthetic fragrance, and phthalate free.
They are non-comedongenic (won’t clog your pores ) and hypo-allergenic–great news for those of us with sensitive eyes. Each eyeshadow is infused with anti-aging ingredients: hydrolyzed collagen to plump lines, anti-oxidants to ward off free radicals, Acai, Vitamins A, C & E, and green tea extract, which helps to target puffiness.
It Cosmetics advertises their eyeshadows as being able to last all day. Do they? Yes!! I wore a primer, and had zero fall out! I even “wore” swatches on my arm all day to test out how it fared with periodically rubbing my arm during the day. You’ll notice that one of the swatch photos was taken three hours into testing!
This is a very versatile Palette. There are matte and shimmer shades, and the eyeshadows can be used as eyeliners, too, of course. The eyeshadow can be applied both dry and wet; applying them wet gives a great extra pop of color! The shadows are very pigmented, and are beautiful, rich colors.
I love that the eyeshadows are so soft and whether you have to worry about fine lines or not, it’s nice to have such silky shadows to use.
It is possible to get a really nice swatch of color on your eyes with just one gentle swipe of the brush. The dual ended brush is actually quite good, although not quite up to the quality of the brushes that It Cosmetics sells separately. I don’t think it’s a big deal though, considering that the Palette is very fairly priced at $38.00; and you’re getting 12 wonderful eyeshadows, a mirror, and the brush.

Disclosure: I received the Palette for review. All links are for your convenience only.
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Moxie Reviews™ 2012. Content copyright. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author/owner, Moxie, is strictly prohibited.
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