I’m excited to introduce you to a new, natural cosmetic company: Dle Cosmetics. Their current product, Light Up Glosses, and future ones in development, have only, “natural, wholesome, beneficial ingredients, contain no fillers, and no Crap!”

Dle Cosmetics has provided a written statement that their company is cruelty free!  

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Dle is an abbreviation of the Founder’s name: Diana Lee. I learned that Diana started her company after reading an article about women ingesting pounds of lip product a year from daily use. Diana wanted to create a natural alternative for herself!

First, check out the humorous video Dle Cosmetics created:   http://youtu.be/J4e6pT6mCbg

“Say NO to CLOWNFACE!  Light Up Gloss by Dle Cosmetics; terminator and eliminator of the horrid clown face!”

Here are the glosses that were provided for review:

Heavily swatched so you would be able to see the colors, all three are sheer. That makes them perfect for everyday use, and for layering. (In the fall, Dle Cosmetics will have matte finish colors).

Dle Cosmetics told me about how each of the glosses was named:

-Jess Barely: *Named after our beautiful friend and gracious actress in our “NO CLOWN FACE” video.  Just as the name intends, It’s Jess Barely there…just a bit of pink, a hint of nude, slight coverage, and glowing sheen.

- Pink Fetissh : A natural, delicate pink, sheer gloss, with a pearl color finish. Diana wanted to steer away from any harsh, “cartoonish” pink colors.

- Poison Apple: The name simply speaks for itself. This color can be worn alone, or it is the perfect addition to any shade of red lipstick…giving lips a shiny, moisturizing, dewy finish.

One side of the gloss has a mirror!

It’s very easy to get the gloss to light up. Simply twist the cap open and it begins to light up. Here it is completely open and lit (click on the picture to enlarge).

Ingredients: Ricinus Communis (Castor) Oil*, Cocos Nucifera (Coconut) Oil*, Vitis Vinifera (Grape) Seed Oil*, Simmondsia Chinensis (Jojoba) Oil, Cera Alba (Beeswax), Helianthus Annuus (Sunflower) Seed Oil*,Kaolin, Copernicia Cerifera (Carnauba) Wax*, Theobroma Cacao (Cocoa Butter)*, Daucus Carota Sativa (Carrot) Powder*, Butyrospermum Parkii (Shea Butter)*,Tocopherol Acetate (Vitamin E), Citrus Medica Limonum (Lemon) Peel Extract*, Rosmarinus Officinalis (Rosemary) Leaf Extract*, Citrus Grandis (Grapefruit) Seed Extract*. May Contain: Mica (CI 77019) Titanium Dioxide (CI 77891), Iron Oxides (CI 77499), (CI 77491), (CI 77492)

I asked Megan, at Dle Cosmetics, if she would estimate how long the light would last. Here is her response:

“The actual LED light has a life span of up to 30 hours of continuous use. However, we’ve found that after approximately 6-8 hours, it does become dimmer if just left on…though with normal use, it will outlast the tube of gloss.”

Shipping information for those in the US and abroad:

There is a flat rate Domestic US shipping for $3.95. Here’s their funny footnote: *Even if you order a bazillion of our products, standard shipping will still be $3.95! International flat rate shipping fee is $20.00 USD.

Interview with Diana Lee!

I really loved the glosses, and I’m so thrilled that Diana, the Founder of Dle Cosmetics, very graciously took time out during a business trip to respond to some questions I had.

After watching the Dle Cosmetics video (the link is earlier in the post), I’m wondering if that incident happened to you, Diana?

In writing the script, I did draw inspiration from previous experiences; though I must admit, the video is a bit of an over-the-top exaggeration of events!

I have had the pleasure of strutting around with lipstick on my teeth and smeared eyeliner running down my face…all the while thinking I was one hot, sexy lady on several occasions. This might just be the new “it” look for 2013! <— Insert sarcastic CLOWN FACE here.  As women in this particular era, we’ve never been busier in our everyday lives… juggling family, friends, careers, second jobs, and even third jobs. I believe we’re always looking for new products to help us with multi-tasking, or simply an easier way of locating a mirror in our over-stuffed, over-sized purses.

How did you come up with the innovative idea to have a light up gloss?

To be completely clear and honest Moxie, I’m just not that smart to have come up with this device. However, I am clever enough to see a good thing, and find a way to make it better, and more easily assessable.  I start making natural cosmetics in my kitchen, just for personal use. After receiving requests for orders from friends and family, I thought I would attempt to turn a hobby into a new business venture. On a recent trip oversees, I then discovered the Light Up Gloss container, and basically like a kid in a candy store, thought it was the coolest invention ever! Being completely obsessed, I immediately started seeking for manufacturers and ways to make this product better than anyone else has in the past. It was not an easy journey to find manufactures to work with a new, small business. We were also adamant in regards to keeping our core values: natural, real, top grade cosmetic ingredients, no animal testing, and requiring fair pricing to pass on to our customers. The end result was a great product, comprising of everything I wanted! *This might be an only-child characteristic! Haha!

Diana, would you please let us all know what other products Dle Cosmetics will be coming out with–in addition to the matte glosses?

Since we’re still a new, small business, our new product line will be based off of the wants and needs of our loyal customers. We use our Facebook business page for consumer product analysis. Our new fall colors for All Natural Light Up Gloss are currently being selected by fans on Facebook. We’ll also run a “Name That Gloss” contest, where ultimately the new names will be given and selected by fans as soon as the colors are finalized. The motto we go by at Dle Cosmetics has, and will always be, that not only do we want to make our customer proud, we want to keep them proud of us, and our products! This is the reason we keep our customers very involved…to share the good, bad, and horribly ugly. We need opinions and suggestion to motivate us to be better.

I do have a few other products in mind, but I’m still working on the kinks. I’ll just need the only child syndrome to kick in, and then we’ll be good to go! Stay tuned!

Disclosure: Products provided for review. All links are for your convenience only.

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